** plastics-watch prices sky rocket in the US! 🌟**

Are you a watch lover living in the US? If so, you might want to be prepared for some sad news: prices of some popular watch brands, including Swatch Group, are going up! 🤯

According to a recent article fromhodinkee.com, the Swiss watch industry, and some major watch brands, are experiencing a significant increase in costs due to the rising Swiss Franc and tariffs imposed on US imports. 🤯 As a result, prices for watches made by Swatch Group, which includes brands such as Omega, Tissot, and Longines, will be increasing in the US.

**So why is this happening? 🔍**

Well, the rising Swiss Franc is a big reason. Lots of watches are made in Switzerland, where the Franc is the main currency. In recent years, the Franc has become stronger compared to other currencies, like the US dollar. When a country's currency gets stronger, imports (like watches made in Switzerland) become more expensive. This is like if you were buying something online from another country, and the exchange rate changed, making the item cost more money.

The tariffs imposed on US imports are another reason for the price hikes. Tariffs are taxes or fees imposed by a country on goods imported from another country. When a country raises tariffs, it can make imported goods more expensive for people living in that country. In this case, the tariffs are making Swiss watches even pricier for people living in the US.

**Affected Brands and Prices 📉**

The Swatch Group is not the only watch brand affected by these changes. Other Swiss watch brands, like Breitling and TAG Heuer, have also increased prices in the US due to these same reasons. However, Swatch Group is one of the hardest hit, as they produce a wide range of watches, from affordable quartz models to high-end mechanical timepieces. Here's a rough idea of how prices might change for some popular Swatch Group watches:

* The Tissot Le Locle 1907, which usually starts at $2,400, will now cost around $2,800.
* The Tissot V8 Automatic, which typically starts at $975, will now cost around $1,150.
* The Longines Ultra-Chron Hungary, which often starts at $2,950, will now cost around $3,500.

Keep in mind that these price changes might vary depending on the specific model, material, and additional features.

**What can you do? 💡**

If you're a watch lover living in the US and thinking about buying a new watch, consider the following:

* Research and compare prices for the same model in other countries.
* Check for any existing inventory or pre-tariff prices.
* Reach out to authorized retailers or the brand's customer support for more information about new prices and potential discounts.
* Consider shopping from authorized online retailers or directly from the brand.

**Source: 💡**

For more information and detailed news about the rising Swiss Franc and tariffs, check out this article on hodinkee.com: https://www.hodinkee.com/articles/swatch-group-hikes-us-watch-prices-in-response-to-rising-swiss-franc-and-tariffs.

**Call to Action: 🙏**

If you're a watch enthusiast affected by these price changes, Hodinkee is offering a limited-time membership offer. Sign up now and get exclusive benefits, access to the latest news, and expert advice from the watch world!

Don't let this news stop you from loving watches! 💕 Join the conversation in the comment section below, and share your thoughts on this significant change in the watch industry!
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